What happens when you push AI filmmaking to the edge? This time, I used an AI character of 𝗧𝗶𝗺𝗼𝘁𝗵𝗲𝗲 𝗖𝗵𝗮𝗹𝗮𝗺𝗲𝘁’s Paul Atreides from hashtag#Dune to generate a "fake" Dune 3 trailer. Check out the video below for a glimpse into the future of user-generated content (UGC). My takeaways:
🔹1. 𝗧𝗵𝗲 𝗨𝗚𝗖 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗪𝗶𝗹𝗹 𝗥𝗲𝘀𝗵𝗮𝗽𝗲 𝗜𝗣 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽
This time I used an AI-generated version of an existing franchise character. This isn’t just fun — it signals a shift in how content is created and monetized. 𝗔𝗜 𝗶𝘀 𝗹𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗮𝗿𝗿𝗶𝗲𝗿 𝗳𝗼𝗿 𝗳𝗮𝗻𝘀 𝘁𝗼 𝗿𝗲𝗺𝗶𝘅 𝗺𝗮𝗷𝗼𝗿 𝗜𝗣𝘀 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲, 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗱𝗲𝗰𝗲𝗻𝘁𝗿𝗮𝗹𝗶𝘇𝗲𝗱 𝘄𝗮𝘃𝗲 𝗼𝗳 𝗨𝗚𝗖 𝘁𝗵𝗮𝘁 𝘀𝘁𝘂𝗱𝗶𝗼𝘀 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗶𝗴𝗻𝗼𝗿𝗲. The big question: 𝗪𝗶𝗹𝗹 𝗛𝗼𝗹𝗹𝘆𝘄𝗼𝗼𝗱 𝗮𝗻𝗱 𝗜𝗣 𝗼𝘄𝗻𝗲𝗿𝘀 𝗳𝗶𝗴𝗵𝘁 𝘁𝗵𝗶𝘀 𝗼𝗿 𝗳𝗶𝗻𝗱 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲 𝗶𝘁 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹𝘀? A future where studios license their characters for AI-generated UGC could redefine entertainment economics.
🔹2. 𝗔𝗜’𝘀 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗖𝗲𝗶𝗹𝗶𝗻𝗴
Even with director-level prompting (e.g., “over-the-shoulder shot,” “camera slowly pushes in"), AI struggled to execute precise cinematography. This reveals a 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹 𝗹𝗶𝗺𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗺𝘂𝗹𝘁𝗶𝗺𝗼𝗱𝗮𝗹 𝗔𝗜 𝗮𝗰𝗿𝗼𝘀𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀. From autonomous driving to AI-generated product design, AI models can generate "good enough" results but struggle with precision execution. For businesses, this means 𝗔𝗜 𝗶𝘀 𝗮𝗻 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿, 𝗻𝗼𝘁 𝗮 𝗿𝗲𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁. The winners will be those who build hybrid workflows that balance AI speed with human refinement.
This isn’t just about movies. Imagine AI-generated brand campaigns, influencer content, and digital fashion—all built by consumers using company-owned assets. The companies that embrace this shift strategically will unlock new monetization models while those who resist may face mass-scale piracy they can’t control.💡How do you see businesses adapting to the rise of AI-driven, decentralized content creation?
FYI - 𝗧𝗵𝗲 𝗧𝗲𝗰𝗵 𝗦𝘁𝗮𝗰𝗸 🛠️
ChatGPT: to refine prompts for movie scenes
OpenArt AI: to create the character & consistent storyboard images
Kling AI: to transform images into motion clips
CapCut, Canva: to add rain & footsteps sound effects
Suno: to generate the cyberpunk music
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